Privacy policy

Last updated: July 15, 2026

This Privacy Policy explains how ATHLORA collects, uses, stores and shares personal information when you visit our online store, place an order, contact us or otherwise use our services.

1. Information We Collect

Depending on how you interact with ATHLORA, we may collect the following information:

Personal and contact information

  • Full name;
  • Email address;
  • Telephone number;
  • Billing address;
  • Shipping address;
  • Country or region;
  • Customer account information.

Order information

  • Products purchased;
  • Product size, colour or variation;
  • Order number;
  • Order value;
  • Payment status;
  • Shipping and tracking information;
  • Return and refund history.

Payment information

Payments are processed by Shopify and authorised payment-service providers.

ATHLORA does not normally receive or store complete card numbers or card security codes.

We may receive limited payment information, including:

  • Payment method type;
  • Transaction identifier;
  • Billing name and address;
  • Payment confirmation;
  • Fraud-screening results.

Device and usage information

When you use the website, we may automatically collect:

  • Internet Protocol address;
  • Browser type;
  • Device type;
  • Operating system;
  • Approximate location;
  • Pages and products viewed;
  • Shopping cart activity;
  • Referring website;
  • Date and time of visits;
  • Cookie identifiers;
  • Website interaction data.

Customer service information

When you contact ATHLORA, we may collect the content of your message, attachments, photographs, videos, complaint details and records of our communications.

2. How We Use Personal Information

ATHLORA may use personal information to:

  • Operate and maintain the online store;
  • Process and fulfil orders;
  • Process payments, returns and refunds;
  • Provide shipping and tracking information;
  • Communicate with customers about their orders;
  • Respond to questions, complaints and requests;
  • Detect and prevent fraud or unauthorised transactions;
  • Protect the security of the website;
  • Improve our products, services and customer experience;
  • Analyse website performance;
  • Personalise content and recommendations;
  • Send marketing communications where permitted;
  • Measure the effectiveness of advertising;
  • Comply with tax, accounting and legal obligations;
  • Establish, exercise or defend legal claims.

3. Legal Bases for Processing

Where the General Data Protection Regulation or similar laws apply, ATHLORA may rely on the following legal bases:

Performance of a contract

We process information necessary to accept, process, deliver and manage your order.

Legitimate interests

We may process information for legitimate business purposes, including fraud prevention, website security, customer service and business improvement.

Consent

We may rely on your consent for non-essential cookies, personalised advertising and certain marketing communications.

Legal obligations

We may process and retain information when required to comply with legal, tax, accounting, regulatory or consumer-protection obligations.

4. Cookies and Similar Technologies

ATHLORA and its service providers may use cookies, pixels, tags and similar technologies.

These technologies may be used to:

  • Keep the website functioning;
  • Maintain your shopping cart;
  • Remember your preferences;
  • Secure the checkout process;
  • Detect fraudulent activity;
  • Analyse website traffic;
  • Measure advertising performance;
  • Personalise content and advertising.

Where required by law, non-essential cookies will only be used after obtaining your consent.

You may manage cookie preferences through the cookie banner or your browser settings.

5. Marketing Communications

ATHLORA may send marketing emails where permitted by law.

You may unsubscribe at any time by:

  • Using the unsubscribe link included in the email; or
  • Contacting contact@athloraofficial.com.

Unsubscribing from marketing does not prevent ATHLORA from sending necessary transactional communications, including order confirmations, shipping updates, refund notifications and customer-service responses.

6. How We Share Personal Information

ATHLORA may share personal information with service providers that help operate our business.

These providers may include:

  • Shopify;
  • Payment gateways and banks;
  • Shipping carriers;
  • Warehouses and fulfilment providers;
  • Customer-service providers;
  • Email and communication providers;
  • Analytics providers;
  • Advertising platforms;
  • Fraud-prevention and security providers;
  • Legal, accounting and professional advisers.

ATHLORA may also disclose information when reasonably necessary to comply with applicable law, respond to a valid legal request, investigate fraud or protect the rights and safety of customers and the business.

ATHLORA does not sell personal information for money.

7. International Data Transfers

ATHLORA uses international technology, payment, fulfilment and shipping providers.

Your personal information may therefore be processed in countries outside your country of residence.

Where required, appropriate legal safeguards will be used for international transfers, including contractual safeguards or other recognised transfer mechanisms.

8. Data Retention

ATHLORA retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The duration of the customer relationship;
  • Order and delivery requirements;
  • Return and warranty periods;
  • Fraud-prevention requirements;
  • Tax and accounting obligations;
  • Legal limitation periods;
  • Pending complaints or disputes.

When personal information is no longer required, it may be deleted, anonymised or securely restricted.

9. Data Security

ATHLORA uses reasonable technical, administrative and organisational measures designed to protect personal information.

However, no internet transmission or data-storage system can be guaranteed to be completely secure.

You are responsible for protecting your account credentials and should contact ATHLORA immediately if you suspect unauthorised account activity.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information;
  • Request correction of inaccurate information;
  • Request deletion of personal information;
  • Restrict certain processing;
  • Object to certain processing;
  • Withdraw consent;
  • Request data portability;
  • Opt out of direct marketing;
  • Opt out of certain targeted advertising activities;
  • Submit a complaint to a data-protection authority.

ATHLORA may request reasonable information to verify your identity before responding to a privacy request.

11. Children’s Privacy

The ATHLORA website is not directed to children under 16 years of age.

ATHLORA does not knowingly collect personal information directly from children for the purpose of selling products to them.

If you believe a child has provided personal information without appropriate authorisation, contact ATHLORA.

12. Third-Party Websites

The website may contain links to third-party websites, payment services or social media platforms.

ATHLORA is not responsible for the independent privacy practices of those third parties.

13. Changes to This Privacy Policy

ATHLORA may update this Privacy Policy to reflect changes to our services, technology, business practices or legal obligations.

The updated version will be published with a revised “Last updated” date.

Contact

For privacy questions or to exercise your privacy rights, contact:

Email: contact@athloraofficial.com